Foakley is such an accepted word that websites openly sell “Foakley” glasses. For instance, Cheap Oakleys for Sale claims to be a US company having a US address, and sells Foakley Radarlocks for $13 – it has the Oakley logo on top of the homepage but the word “Foakley” is all over the site, and it openly states that the glasses are knock-offs. Needless to say, the website isn’t really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this is far from the sole website selling Oakley knock-offs. There are Foakley sellers on Alibaba, DHgate, along with other Chinese online merchants. A British cycle industry executive told BikeBiz that all of the riders in his cycling club who wore Oakley’s have, in reality, been wearing Foakleys for at least the past several years.
“Determining when they are real or counterfeit can be difficult,” admits Oakley with an official FAQ. Indeed, purchasers of fake Oakleys have discovered that this lenses as well as other parts are interchangeable with genuine Oakleys. An often seen claim online is the fact that fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This is not true. Fake Oaks have already been lab-tested and discovered to block UV-A and UV-B.
Oakley lenses are made from polycarbonate, and so are the fake lenses. An intrinsic property of polycarbonate is that it blocks UV. “I don’t want to pay what Oakley are charging; they’re just bits of plastic,” is a common complaint on cycle forums and chat-rooms.
People who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious in terms of Foakleys, as can be viewed from your interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “ripped off.”
Oakley is belonging to the $9bn Luxottica Number of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector such as a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has an excellent long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The audience also makes and distributes eyewear brands including Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution in addition, it dominates retail: it owns 7,000 stores around the globe, including Sunglass Hut, the current market leader. When pre-takeover, Oakley was starved of access to Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is at surgical device sales. He vlogs as “CyclingMaven”. Among his most widely used videos is on the technical merits of Foakleys. “We pay reduced for a lot of things within australia. My Fake Oakleys for Sale, with lenses, were pushing nearly AU$600. I stick them over a [bike storage] cage; within a few hours, these people were gone.To switch them was going to be expensive. Somebody sent me a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the higher of me, and i also bought some. As well as the quality was shocking – I couldn’t believe how good they were. For $30.
“Are they manufactured in exactly the same factory as Oakleys? I don’t know, but many people who buy these fakes will rationalise it like that. Not everybody feels comfortable buying counterfeit products. “The anti-establishment side of me says, look, here’s an organization selling pieces of plastic for AU$500. In my mind, they’re ripping people off. I don’t worry about the investigation and development. There’s always gonna be somebody innovating. If Oakley would disappear from the face of the earth tomorrow, a few other company would replace them, and possibly wouldn’t charge as much money for his or her products. These businesses bend people over; they drive them for any ride. In that situation I’ve got no problems with checking out the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting lots of attention, many people are now buying fake Oakleys. Studying the comments, and just how it’s getting an influence on others because individuals are exploring other available choices, makes me think “damn, that’s not good.” I don’t feel personally responsible because this market will almost certainly happen whether I did so a video onto it or otherwise, nevertheless in retrospect, it’s not great. To market counterfeit products is not great, it has impact across other areas.
“I ride 30k each method to work – I wear stuff out. We get stiffed on numerous products [in Australia]. It’s so much more expensive here. In addition to a mate, I purchased some bright orange and white Jawbreaker copies. We have now “Foakley Fridays”, resembling complete idiots. “I tell people they’re fake. I position the Foakleys close to my genuine Oakleys over a Facebook posting. It’s for your look, not the manufacturer.
“I prefer the Foakleys – I find the lens certainly are a bit clearer. For 25 dollars, they’re disposable. “I got them two minutes after seeing the first Cycling Maven video. “I wish to know my helmet has become tested and passes standards, I’m not so fussed about glasses. We have better things to spend my cash on. I want more bikes or maybe more Lego for my son.” “I don’t like spending plenty of cash on sunglasses because I lose them, or they fall off my hat and acquire scratched or run over.
“Whenever I handled Oakley glasses owned by friends I figured “these are just pieces of plastic with some nice branding to them.” I searched on eBay for “cycling sunglasses” and located a pair that bore a striking resemblance to Oakley Jawbones and the other pair that bore a striking resemblance to Oakley Radarlocks. They were about £8 each, delivered from China. They didn’t have the Oakley branding on the photos on the eBay listing but when the Jawbones arrived that they had Oakley branding, including “Made in the united states” stamped on trsywe arms, and also the oval Oakley emblem was where you’d anticipate seeing it. These were indistinguishable from genuine Jawbones. They fitted well (nevertheless the arm broke after a number of months).
“The “Radarlocks” came with free lenses as well as a case. They fitted really well, and I’m still using them. “I tell other individuals they’re fake. There’s perverse satisfaction to get something less than another individual. I actually have no brand loyalty, I didn’t have them for that cachet in the brand, I simply desire them to maintain the bugs out of my eyes, and never be upset once i inevitably lose them.
“When I see Oakleys in the wild I look at them critically. The brand is diluted by each of the fakes out there. “I bought fakes because I have terrible trouble getting sunglasses that fit therefore i didn’t desire to spend plenty of cash on a trial and error purchase. £8 means they’re throwaway.
“I needed a hot debate using a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in almost any sunglasses for under £20 a lens. I took mine down to the medical physics lab in my hospital, and the chap who tests all the equipment for that dermatology UV labs provides the machinery to evaluate UV-A and -B. Furthermore, i took some expensive and real Ted Baker casual sunglasses, too. All of them passed one hundred percent.
“The lab manager stated it was hard to get polycarbonate plastic that lets UV-A and -B through – he needs it for a few of his applications and desires to buy it from the special source. By default polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded should you wear cheap sunglasses that’s not just a very strong case at all.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, such things as spoke keys for pennies. “My pals are indifferent; they don’t give a great deal of stuff. “There are some chaps in the club who have to have the latest expensive thing. I haven’t talked to them about fakes, partly because I don’t desire to piss on the parade. “I could manage to buy the genuine article. The reason I don’t always is identical reason I get a £1 loaf of bread in Tescos instead of from an artisan baker and pay £20 for a loaf that’s been brought over from France that morning by private jet.
“You desire a thing that does the job for a reasonable amount of cash. As well as me a pair of Oakley Black Friday Sale for £100 or maybe more is excessive. “I’m willing to spend considerable amounts of cash on some things. This is probably not rational, but it’s how I view things. “Terrorism, child labour? It hasn’t struck me. Not for bike parts. It’s potent food for thought. If it’s true, that could put me right off. “This can be messages put out by large corporations with vested interests when all I’m probably doing is supporting a small Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster in the day. Now it’s just quicker and easier to buy from legitimate sources. “I realize the buying price of the plastic in a pair of Oakley’s is just a small element of their costs, however i don’t want to pay for their marketing as well as their sponsorship, I am only willing to cover the product.”