If you’ve followed us on Facebook at any point in time, there’s a good chance you have seen this strange word pop up in your news feed. You may have no clue, however, in regards to what this term means or the way it concerns design. Originally a commercial printing company in the 1950s, Pantone didnt gain much recognition until 1963 once they introduced the worlds first color matching system, an entirely systemized and simplified structure of precise mixtures of varied inks for use in process printing. This system is typically called the Pantone Matching System, or PMS. Lets take a brief look at the pros and cons of utilizing Pantone Color Book.
Any organization professional is knowledgeable about the phrase CMYK, which is short for the 4 common process colors (cyan, magenta, yellow, and black) found in most professional printing. Similar to when you were a kid mixing red and yellow finger paint to help make orange, CMYK colors are created by mixing different percentages of such four primary pigments. CMYK printing is both inexpensive and efficient, rendering it great for printing brochures, catalogs, or another type with lots of images. However, CMYK colors usually are not always consistent across jobs or printers, raising an extremely common question: How do you explain to my printing company the actual colors that ought to be in this particular project? Sure, you might send a picture via email, but everybody knows that any given color wont look the same on paper since it does on-screen. Thats where Pantone is available in.
The PMS was made to work as a typical language for color identification and communication. When you say towards the printer, I want to print an orange 165C, you can be sure which he knows just what color you mean. Often referred to as spot colors, Pantone colors are precise and consistent, and therefore are often found in relationship to corporate identities, to be able to insure that the brand fails to change from printer to printer. Each Pantone color can be referenced in a swatch book which contains specific numbers for each color, in addition to a CMYK breakdown that best represents that color.
Hopefully this sheds some light about what may have been a mysterious thing referred to as Pantone, and perhaps our colors of each week may have more significance for you personally. The brain have discovered how objects should look, so we apply this data to everything we have seen.
Take white, for example. Magazine pages, newspapers, and printer paper are all white, but if you lay them together, youll notice that the each white is actually quite different. The newsprint will appear more yellow, and next to the newspaper the printer paper will most likely look even brighter than you originally thought. Thats because our eyes often capture the brightest part of the scene, call it white, and judge other colors relative to this bright-level.
Heres a cool optical illusion from Beau Lotto that illustrates how our color memory can completely change the look of one. The shades an item absorbs and reflects is determined by its material could it be metal, plastic or fabric? and the dyes or inks used to color it. Changing the fabric in the object or even the formulation from the dyes and inks will change the reflective values, and thus color we have seen.
Think about assembling headphones with parts which were manufactured in different plants. Achieving the same color on different materials is difficult. Simply because the leather ear pads, foam head cushion and printed metal sides appear to match under factory lighting doesnt mean they will likely match beneath the stores fluorescent lights, outside in the sun, or perhaps in the new owners new family room.
However its very important towards the consumer they DO match. Can you require a bottle of vitamins if half of them appear a shade lighter than the others? Would you cook and eat pasta if you open the box and half eysabm it really is a lighter shade of brown? Perhaps not.
In manufacturing, color matching is essential. Light booths allow us to place parts next to each other and alter the illuminant so we can see the way the colors look and whether they still match with no mind-tricking effects of surrounding colors.
The center squares on the top and front side from the cube look pretty different orange on the front, brown on the top, right? But if you mask the rest of the squares, you will see the two are in reality identical. Thats because our brain subconsciously factors within the light source and mentally corrects the color on the front from the cube as shadowed. Amazing isnt it?
Without having a reason for reference, we each perceive color within our own way. Differing people get on different visual cues, which changes the way we interpret and perceive colors. This really is vital that you understand in industries where accurate color is essential.